Q4 2020 Music and Podcasts App Performance in Latin America

As the year 2020 came to a close, the music and podcasts category saw some interesting shifts in user engagement across Latin America. Data from Sensor Tower provides us with a snapshot of how the top 5 apps in this category performed in the fourth quarter.

YouTube Music maintained a strong presence with downloads peaking at 3 million in the week of October 19th and then gradually declining to 600 thousand by the end of December. The app's revenue remained consistent, hovering around 100 thousand weekly, and weekly active users saw a significant increase, reaching 40 million in late October.

For Deezer: Music Player, Podcast, the download numbers experienced a peak of 300 thousand in late October, with a slight decrease to 200 thousand by the end of December. The platform's weekly active users showed a small decline from 10 million to just under 10 million in the same period.

TuneIn Radio: Music & Sports saw its download figures remain relatively stable around 50 thousand per week, with a notable increase to 50 thousand in the final week of December. The app's weekly active users presented a steady growth, concluding the quarter with 300 thousand by the end of December.

Spotify - Music and Podcasts demonstrated a consistent performance in downloads, maintaining around 1 million per week throughout the quarter. The app witnessed a substantial increase in weekly active users, spiking at 85 million in late November and stabilizing at 80 million by the year's end.

Lastly, Everand: Ebooks and audiobooks experienced a fluctuating download trend, with numbers ranging from 20 thousand to 20 thousand per week. The weekly active users for Everand showed a dip in November, dropping to 150 thousand but then picking up again to 170 thousand in early December.

For more detailed insights and data on app performance, Sensor Tower's comprehensive reports offer an in-depth look at trends and metrics across various regions and categories.